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Pre Sales New Business Development Executive

Bray, Co. Wicklow

Softworks are looking for an energetic self-motivated Pre Sales New Business Development Executive to research new business opportunities and generate leads for the sales team in Europe and North America. This position is a great opportunity for an ambitious and results driven sales professional to work in a challenging, varied and interesting role. This position is based in our head office in Bray, Co Wicklow, Ireland.

The Candidate

  • The successful candidate will be a motivated self-starter who is able to demonstrate past experience of self-generating new business leads.
  • Excellent business development skills, professional and comfortable communicating with senior business personnel.
  • Driven, ambitious with a willingness to achieve results.
  • An aptitude to easily pick-up software functionality and communicate this to potential customers.
  • You will be a key player in Softworks sales team with responsibility for driving new business leads and opportunities.

Duties and Responsibilities Include

  • Research and assess potential business opportunities and develop value propositions.
  • Working closely with the sales and marketing teams, build customised solutions pitches for target markets.
  • Generate leads and opportunities through outbound, strategic and targeted prospecting into large companies.
  • Prospect into both cold accounts as well as into new groups, divisions, etc. of existing customers – setting of appointments for territory sales team.
  • Achieve monthly quota of pre sales new business opportunities.
  • Understand Softworks business focused vertical solutions and communicate this to potential new customers and prospects.
  • Apply industry experience and knowledge to build business cases for purchasing our solutions.
  • Be on the forefront of championing our suite of solutions and cloud offerings.
  • Maintain a high level of industry, organisation, product and service knowledge to transfer this knowledge to customers and prospects.
  • As an important member of the sales team, help define the business approach for your specific role and function.

Skills and Experience

  • Minimum of 2 years demonstrable business development experience.
  • Experience within the Time & Attendance, Human Resources or Payroll application / service provider marketplace preferred but not essential.
  • Previous track record in a New Business Development role.
  • Excellent communication skills – both written and oral.
  • Understanding of customer’s decision making process, goals, objectives and strategies.
  • Highly proficient in Microsoft Excel, PowerPoint and CRM system/database management.


  • Bachelor’s Degree or equivalent preferred but not essential.
  • The successful candidate should have experience of a formal sales training program.


  • Salary commensurate with experience.
  • Permanent Full Time / Company Benefits.
  • The position is based in Softworks HQ – in Bray, Co Wicklow, Ireland.
  • Softworks are an equal opportunities employer.


Applications including cover letter should be sent directly by email to – The successful candidate will have the opportunity to grow their skills and responsibilities with the company. Softworks is an equal opportunity employer.

Note: At this time we do not require assistance from recruitment agencies.