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Marketing Manager

Bray, Co. Wicklow

Softworks have an exciting opportunity for an ambitious and experienced Marketing Manager. We are looking for a passionate, creative and enthusiastic marketing professional to join our dynamic and fast-paced organisation. Reporting to the Chief Marketing Officer, the ideal candidate will be a results-driven individual with a proven track record of developing and implementing marketing strategy in an enterprise software / technology company.

Duties and Responsibilities Include;

  • Develop, deploy and implement fully-integrated, multi-channel campaigns both online and offline – from ideation to execution.
  • Create and drive demand generation campaigns and initiatives to drive leads and build pipeline for the sales team.
  • Identify, own, and implement ABM programs with a strong focus on best practices and repeatability.
  • Produce valuable and engaging thought leadership content including; whitepapers, customer case studies, videos, brochures, infographics, webinars, newsletters and blogs.
  • Define nurture journeys for different industry segments and lead those initiatives.
  • Measure results across efforts and constantly find creative ways to maintain momentum and engagement.
  • Build strategic relationships and partner with key industry players and vendors.
  • Develop marketing collateral that tells stories in compelling, meaningful ways that generate influence and empower our audiences to emotionally connect to our solutions.
  • Collaborate with the regional Business Development teams to deploy segment specific campaigns and events.

Skills & Experience

  • 5+ years senior marketing experience working in an enterprise software / technology company.
  • Excellent written and verbal communication and influencing skills.
  • Blend of digital and traditional marketing experience.
  • Demonstrable success establishing and achieving business goals.
  • Self-starter who has the ability to thrive in a fast-paced and changing environment.
  • Commercially astute and strong negotiator with the ability to work well in a multidisciplinary team with a wide range of stakeholders.
  • Strong relationship building / management skills.


  • Bachelor’s degree in marketing or in business with a marketing emphasis.
  • Experience with marketing automation tools such as Hubspot, Pardot or Marketo.


Permanent Full Time


Competitive package subject to experience


Applications including cover letter should be sent directly by email to – The successful candidate will have the opportunity to grow their skills and responsibilities with the company.

Softworks is an equal opportunity employer.