Junior Marketing Executive

Bray, Co. Wicklow.

Softworks have an exciting opportunity for a Marketing Executive. We are looking for a passionate, creative and enthusiastic marketing executive to join the marketing team. The ideal candidate will be a results-driven individual with strong digital skills who will excel in a fast-paced, sales orientated environment. This position is a great opportunity for an ambitious, self-motivated marketing executive to work in a challenging, varied and interesting role.

Duties and Responsibilities Include;

  • Implementation of marketing plans, across all regions including; Ireland, UK & Canada.
  • Identification of opportunities and generation of sales leads through targeted marketing campaigns.
  • Creation of online marketing activity including; advertising, email and social media campaigns.
  • Creating content for the company’s website including optimising content for natural search engine friendliness.
    Management of Google Adwords campaigns.
  • Conducting keyword research to support PPC and SEO initiatives and achieve highest possible search rankings through both channels.
  • Monitoring and presenting relevant data, trends, analytics and KPI’s associated with website, social media sites and social marketing activities.
  • Generation and distribution of content via social media channels.
  • Organisation of customer training and product marketing webinars and events.
  • Management of Softworks participation at industry conferences and exhibitions including; speaker slot, exhibition stand, sales collateral, logistics and pre and post promotion.
  • Coordination of the design and production of marketing materials such as brochures, advertisements and flyers.
  • Supporting the sales team with required marketing material and market research data.
  • Communicating the Softworks brand to the general marketplace and target markets through distribution of press releases.

Skills & Experience

  • 1+ years marketing experience.
  • Creative, motivated, enthusiastic individual with the ability to multitask and work on own initiative (this is a hands-on role).
  • Excellent written and verbal communication skills.
  • Blend of digital and traditional marketing experience.
  • Strong analytical skills with meticulous attention to detail.
  • Self-starter who is highly organised and has the ability to thrive in a fast-paced and changing environment.


  • Bachelor’s degree in marketing or in business with a marketing emphasis.
  • Experience with marketing automation tools such as Hubspot, Pardot or Marketo an advantage but not essential.

Job-Type: Permanent Full Time

Salary: Dependent on skills and experience.


Applications including cover letter should be sent directly by email to – marketing@softworks.com. The successful candidate will have the opportunity to grow their skills and responsibilities with the company.

Softworks is an equal opportunity employer.